WageWorks [NYSE:WAGE]
SaaS - Payments - Consumer Directed Benefits
About
WageWorks is a public and independent company, which enables us to scale quickly and effectively, influence legislation and provide leadership and expertise in the field of Consumer-Directed Benefits, ensuring the best of breed programs for your company and employees. We deliver our Consumer Directed Benefit programs through a highly scalable Software-as-a-Service, or SaaS, delivery model that employer clients and their employee participants may access through a standard web browser on any internet enabled device, including computers, smart phones, and other mobile devices, such as tablet computers. Our on-demand delivery model eliminates the need for our employer clients to install and maintain hardware and software in order to support CDB programs and enables us to rapidly implement product enhancements across our entire user base.
WageWorks was established in 2000 and went public in 2012 - HQ in San Mateo, CA
Product Marketing Manager, Corporate Marketing
Hired to develop product positioning, messaging and build go-to-market strategies for new products and feature releases.
Design and create new UX and UI for the corporate website and support center in liaison with the web producer.
Reposition all products and FAQ's on the corporate website and support center, changing the brand tone and voice. Resulting in 13 % decrease in customer service call volume.
Write content and design email marketing campaigns serving Fortune 100 and 500 clients.
Create support and how-to-videos for mobile and the SaaS platform.
Work closely with the product team to create the positioning and messaging for all product releases.
Lead the company's portfolio nomenclature; including crafting the product messaging, selling story and creating the go-to market distribution/channel strategy.
