VeriFone [NYSE:PAY]

Payments and Point-of-Sale

About

Founded in Hawaii, U.S. in 1981, we operate in more than 150 countries worldwide and employ nearly 5,000 people globally. Our steady growth has come both organically through a dedication to innovation and strategic partnerships, and from smart acquisitions. Core focus and growth areas for the company include mobile commerce, security, services and emerging global markets. 

From our beginnings as the first payment device manufacturer, our product and point-of-sale service offerings have changed considerably. We offer payment technology expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service POS payment systems. Key industries in which we operate point-of-sale systems include retail, petroleum, restaurant, hotel, taxi, transit and healthcare. Our payment solutions are designed to meet the needs of merchants, processors, banks and acquirers in both developed and emerging economies worldwide. 

Product Marketing Manager, Taxi Solutions

Creating, owning and managing all marketing functions, budget and go-to markets for VeriFone Taxi Systems. 

Responsible for all payments technology products : 

• Software

• Hardware

• Mobile Payments

• Work closely with cross-functional teams, developers, engineers, project managers, product and deployment teams in the U.S and internationally, to plan the launch of all new product releases, and manage the implementation and execution of the marketing plan.

• Launch Way2Ride mobile payments and ehail app nationwide.

= Way2ride won the 2014 CNP Award and 2014 Appy Award for best mobile payments.

• Direct and manage street teams and campaigns for product launches in the U.S.

= Results include competing and disrupting a major industry competitor with a $2,000 street marketing budget.

• Design and write content for product materials, sales sheets/kits, brochures and new product launches.

= In-house designer for all marketing materials, including creating FAQ’s, promotional and educational videos.

• Manage ad spend and design banners, advertisement.

• Manage all events and conferences, building booths, banners, giveaways and product demos.