Strategic Funding Source

FinTech - Small Business Financing - SMB Lending

About

Strategic Funding Source finances the future of small business with technology and insight. We provide financing to a wide range of businesses including retailers, restaurants, hotels, medical professionals, manufacturers, wholesalers and automotive dealers and suppliers.

Founded in 2006, Strategic Funding Source is a market leader in offering financing options to small and midsize businesses. Recognized as one the most reliable and respected names in the industry, Strategic Funding Source is known for flexible and tailored financing options, its comprehensive technology platform and exceptional customer service. Headquartered in New York City with a network of affiliated offices and sales representatives, the company provides capital throughout the U.S. and Australia.

Director of Marketing and Communications

Head of marketing for Strategic Funding Source and affiliates. Company’s first marketing hire with focus on building a brand, create growth, increase market share and raise capital. Targeting SMB’s, brokers, private and institutional investors.

Develop an integrated marketing strategy and manage all executions.

• Oversee and manage marketing for all acquisitions and partnerships, incl. go-to-market strategy and rebranding. • Build a brand and create a new company website in-house.

• Launched website within 90 days, without an in-house IT on a $12,000 budget. • Create, design and execute offline and online marketing and lead generation campaigns, email marketing, direct mail, print, advertising, radio commercials, 3rd party banners.

• Build a social media strategy and manage all communication on Twitter, Facebook, LinkedIn and blog.

• Establish an in-house and outsourced PR and communications strategy; such as partner and build relationships with industry bloggers, various associations, the chamber of commerce, publishers and payment industry partners.

= Resulting in panel and speaker opportunities for the CEO, bylines and company references. 

= Hire and manage outside PR agency on an annual retainer of $165,000.

• Develop new partnership strategies to build customer loyalty and add-on value for our sales program, by negotiating partnerships with various tech startups.

• Creative director/in-house designer for all sales collaterals, brochures, direct mail, email marketing, booths, banners, paid print advertisement, digital advertisement, new product launches, conferences and events.

• Determine and manage all major events and conferences nationwide; negotiating sponsorships, ad placements, media buy and visuals. Example: Money 2020, Electronic Transactions Association- Transact.

• Build a foundation for a corporate social responsibilities program and company sports team to enhance the company culture, build teamwork and create rich social content.